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Top 5 Reasons NOT to Become an Entrepreneur
With 19.8 million posts on Instagram featuring the hashtag #entrepreneur life, it’s easy to believe that being an entrepreneur is the best way to have the financial and life freedom you’ve always...
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How To Create An Irrelevant Brand
None of us ever wakes up, looks in the mirror and says, “Today, my goal is to be irrelevant.” When you introduce yourself to someone, you don’t say, “Hi. My name is Chad Massey, I’m a financial advisor...
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The Proven Neurological Power of a Compliment in Sales
Gross. That feeling when a salesperson gives you an insincere compliment in a faulty attempt to build rapport. But based on research from Dr. Norihiro Sadato of the Japanese National Institute for...
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What Every Marketer Should Implement From Dr. Seuss
Dr. Seuss was onto something when he wrote Cat in the Hat. It turns out, he was a brilliant marketer. My recent fascination with rhyming as a marketing tool started when a family member was in the...
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Don’t Hire That Introvert for Sales
I was a newbie working in Human Resources, tasked with hiring a large group of inbound call center sales reps. One of the many grossly biased directives I was given included: “Do not hire introverts.”...
View ArticleMaking Bank on Holidays! How to Sell on St. Patrick’s Day
Your St. Patrick’s Day Communication Plan One of the secrets to having customers for life is a regular communication plan. Non-traditional holidays are the PERFECT time for outreach because most small...
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